It’s no secret that B2B leadgen specialists focus on LinkedIn and email as two key channels for leadgen. Such things as automated LinkedIn messaging become a must-have, as this channel produces more and more ways of enticing your audiences.v
But what should you know today to pave your way to success in B2B sales? What’s Linkedin outreach automation and why is everybody so obsessed with it? What pitfalls are there and how can you automate messages to linkedIn connections safely?
Is LinkedIn worth it? The short answer is: YES!
LinkedIn is the only social media platform designed specifically for building professional relationships. 810 mln users, 65 mln decision makers, 27% of full-time employees have their profiles there. Professional content, live streaming, automated linkedin messaging, data-driven insights, and lots of places from where you can start pumping high-quality leads right into your pipeline. These all are about LinkedIn.
This social platform is considered to be #1 tool for generating leads. If you mix it up with email, integrate third-party tools, test various strategies, you double your chances of getting ahead of competitors and establishing a solid lead flow-in. LinkedIn is, hands down, an important player in your B2B marketing strategy.
LinkedIn automation is the process of automating your LinkedIn outreach, meaning you let the tool do repetitive tasks of lead generation instead of you, like sourcing audiences from LinkedIn, sending automated message sequences, and tracking outreach campaign results.
Of course, letting the tool do manual tasks for you is not just a nice thing to have, it’s very desirable, especially if you don’t have that many resources to hire outreach specialists. Here is what you receive by integrating the Linkedin automation tool.
This image shows an approximate estimation of how many hours daily you spend doing repetitive leadgen tasks. We’ve calculated that 37,5% of all leadgen tasks are routine manual jobs:Finding peopleOpening profilesSending messagesCreating a Google Spreadsheet file, filling in dataTracking inboxFinding those who didn’t reply, follow-uping them
Of course, you become much more productive when all the repetitive tasks are done by a Linkedin automation tool. Because you can actually focus on what matters most — closing deals.
will do all the initial leadgen routine instead of people: sourcing audiences, inviting people to connect, sending follow-ups, keeping track of everything that’s going on in one place, letting you see “the picture” and make better decisions.
Besides, you don’t always know what your salespeople are busy with throughout the day. But you can be 100% sure that tool will do what it’s programmed to do…and will do it faster.
In a perfect world, you create a product when there is a clear product-market fit and quickly gain fans.
But in reality, sometimes, you need to make peace with the fact that you will have to sell your product. :))
Now, the B2B world is just the same — you sell to people, not robots, so it all boils down to simple mathematics: you rely
on a LinkedIn automation tool in sending out messages non-stop, and get creative with your texts… (or not — it’s up to you).
Imagine that outreach is a big lake. If you throw a rock into water, it creates ripples — at first, small ones and then they turn into bigger ones.01
Small ones are people who won’t ever get interested in your product, the bigger ones are those who will become your customers. So, you have to toss rocks all the time and keep the water disturbed.02
Otherwise, nothing happens. Bigger ones won’t happen without LOTS of small ones…You can’t throw rocks manually all the time, but the tool can. It will “keep the water disturbed” even when you sleep.03
Some of the best Linkedin automation solutions also let you expand your outreach by:
More nets let you catch more fish. Easy as this.
“Set more nets” using multiple accounts. Connect as many accounts as you want (even all the accounts of your team members) within one Closely account and run multiple campaigns at once.
LinkedIn automation tools are huge time-savers, but not only. Some of them foster more precise targeting (that your sales team picks up), letting you connect with high-quality leads rather than reaching out to groups of people with low interest.
How do they do that?
They provide the opportunity to build targeted lead lists — not only people from LinkedIn search results, but from LinkedIn groups, events, posts.
What does a Linkedin automation tool look like?
You may think that a leadgen tool is some LinkedIn message sender bot — and you’ll be correct.
At its core, an automation tool is a bot that visits profiles and sends messages instead of you. But some of the tools are more complex systems.
that combines together the most needed and valued leadgen features
It’s an intuitive and easy-to-navigate dashboard that, apart from many similar solutions that complicate things, makes outreach a breeze.
Most automation tools are based on the very same core feature — it’s “automated group messages” that lets you text different groups of people in a few clicks and grow your network at speed.
Is there a way to automate LinkedIn InMail — you may think. Some of the Linkedin automation tools provide such functionality. However, since InMail is a paid LinkedIn feature, many consider this juice not worth the squeeze.
How to send automated messages on LinkedIn: 3 easy steps to begin using the tool. You may think that such tools are very complicated and you’re required to have some tech skills to tackle it. It’s not really like this.
We know that you’re thinking “how do I quickly automate outreach and call it a day”, yes, it is going to happen, but just a bit of patience, please. If you think you need more knowledge — we welcome you to join the Closely Community on Facebook. Join, read what others think, and become a part of the community. Learn quicker!
So, the first thing you do is create your account. Go to Closely’s authorization page. Hit “Sign up”
Done. If you're asked to confirm your identity by typing the code, go to your email, find the code and type it into the field that will pop up.
Click on “Sync your LinkedIn account with Closely for free”.
We don’t have access to your personal data — you can freely share your LinkedIn credentials. We only use them to access your account so our tool can send messages to other users.
If you need assistance with this step, feel free to ping our support in chat — they’ll help you out.
Once your account is synced, you’re ready to dip your toes and start your first campaign in Closely.
First thing you need to do to automate your outreach is to provide a source of your audience. It’s a whole separate topic — how you segment your target audience.
In a few words, you segment your audience by defining geographic, business sector & their job titles — that’s a good thing to start with. Filter your potential customers accordingly on LinkedIn. You also need to think about who makes decisions within target companies.
Once you have the results of your search, you can either use Closely Surfer — a free extension to download results of your search to a CSV file (if you’d like to enrich this file with emails for your email outreach campaigns later), or go to “create campaign” > “connection request+follow-ups”.
In Closely, you can build targeted audience lists by providing a link to a LinkedIn group, event, or post if you consider that those are places where your target people hang out. You’ll write a more personalized message and won’t rack your brain over an ice-breaker.
This guide explains more about how to hook in high-quality leads on LinkedIn using Closely
This guide explains more about how to hook in high-quality leads on LinkedIn using Closely
Need to message your network in one click? That is not a problem. Just group people according to your criteria and message them in a minute, in your Closely account.
See your existing network’s potential. Easily find needed contacts because now your LinkedIn network has CRM features.
Simply assign tags to your LinkedIn contacts and easily filter them to access a needed contact. Add notes. Let Closely store all important information so it can assist you at the right moment.
Get rid of Google Spreadsheet files for good. All conversations are saved and can be filtered in one place. Add tags and find a needed conversation in seconds. Let Closely store all important details that can come in handy in your communication — no need to overwhelm yourself with lots of information.
Feel like stagnating with your messages? No worries — sneak into our best-performing sequences, sorted out by conversion goals. They’re FREE to use. These templates won’t certainly do all the work for you, but it’s good to see other’s approach to messages, and how people write, to unlock your own creativity. Some of our users reported back that these templates, even tweaked a bit, converted. Well, you never know.
Start with defining your audience’s location and job titles
Glean info from free resources to learn how to send automated messages on linkedin safely and gain new skills
Tweak outreach strategies, wording and audiences
Connect multiple accounts to hit your business goals faster
Go multichannel: in this article, we’ve summarized how to use LinkedIn as a remarketing channel
Configure time zones to match your activities with your audience’s working days and hours. Always opt for a cloud-based automation solution.
Sell through personal communication + using content (create guides or videos that you can share with your audience)
Don’t sell off the bat — connect and build relationships first
Use Closely’s Inbox with CRM features. Turn your regular LinkedIn inbox into a CRM system, where you can add tags, notes and improve your workflow greatly
Use Network Management — a free Closely feature to manage your existing network. Use Closely’s network messaging to reach out to your LinkedIn connections automatically. Group people according to your criteria and text them in a few clicks.